The Sound of Coffee

The Sound of Coffee is a collaboration between Try Hard x Spokesman Coffee and The Octopus Project. Try Hard & Spokesman created an Ambient/Chaos blend of coffee & The Octopus Project created two unique songs/videos using a MIDI Biodata Sonification Device to translate a coffee plant's biodata into music and visuals.

We are very excited to announce our newest coffee collaboration: The Sound of Coffee.

We worked with local Austin roaster, Spokesman Coffee and Austin-based musicians, The Octopus Project to bring you this fully immersive coffee and sound experience!

The Octopus Project captured the electricity of one of our very own coffee plants using alligator clips and Midi Biodata Sonification (cool, huh?!)...but what does that mean? Through this process, the electricity of the plant has been converted to midi data. Using synthesis, this data is converted into sound waves. Sound waves = music...and man, does this coffee plant jam hard!

In true Try Hard fashion, we wanted to over complicate this. We asked The Octopus Project to interpret the gathered data in a chill, ambient sound as well as a chaotic, intense sound. Some science, math, physics, and incredible musical talent later...the Sound of Coffee was created!

Try Hard interpreted AMBIENT with a balanced, sweet, easy-drinking microlot from El Salvador, Finca Talquezalar. Producer Irene Gonzales used a blend of Pacas and Pacamara coffees grown at 1250 MASL to achieve balance and complexity. This coffee is a vibe. Its smoothness and drinkability challenge many coffees we've tasted before.

We felt that a double-roaster release would echo the ambient/chaotic duality of this project, so we partnered with Spokesman Coffee to make it happen.

Spokesman interpreted CHAOS with a bright, juicy, intense, and sharp microlot from Tarrazu, Costa Rica. This coffee is a new hybrid variety named F1. On its own, this coffee showcases flavors of pineapple, mango, red fruit, and key lime.

When blended, these coffees create balance in the cup, finding harmony amongst the ambient and chaotic.

This blend will be available through the remainder of 2021 online and in store!

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